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Essential Pages Every Business Website Must Have

Build a high-performing, trust-building website with these must-have pages for 2025.

In 2025, your business website isn't just a digital presence—it's a lead-generating, trust-building powerhouse. But even the most beautiful design won't convert if you're missing the essential pages that users (and search engines) expect.

At Clay Web Design, we've helped dozens of businesses build high-performing websites. Today, we're breaking down the essential pages your business website must have—no fluff, just what works.

Why Website Structure Matters

Whether you're running a service-based business or eCommerce store, these core pages create the foundation for success.

1. Home Page

Your homepage is your digital storefront. It's often the first impression visitors get—make it count.

2. About Us Page

This is where users (and Google) learn more about your brand's story, mission, and team.

3. Services or Products Page

The heart of your business. Whether you offer digital marketing, landscaping, or handmade jewelry—this page showcases what you do.

Example Internal Links:

4. Contact Page

A non-negotiable. This is where users ask questions, request quotes, or schedule consultations.

5. Blog or Resources Page

A blog helps you:

It's also a great place to use your topical clusters like:

Example Post: 7 Web Design Trends Dominating This Year

Pro Tip: Include internal links from your blog to service pages and vice versa.

6. Testimonials or Reviews Page

Social proof is key. A standalone testimonials page showcases happy clients and real results.

Consider adding video reviews for higher credibility.

7. Privacy Policy and Terms of Service

Yes, they're boring—but legally necessary and important for trust, especially if you're collecting user data or running ads.

Why These Pages Help with SEO

Additional High-Value Pages (Optional But Recommended)

FAQs

Can I skip some of these pages if I'm just starting out?

It's best to start lean but structured. Begin with Home, About, Services, and Contact, then build out the rest over time.

How do I know if my current pages are working?

Use tools like Google Analytics and Search Console to track bounce rate, time on page, and conversions.

What if I offer multiple services?

Create individual pages for each service. This helps with SEO and improves user experience.

On-Page SEO Checklist (Applied in This Blog)


Your business website needs more than just good looks—it needs strategy. These essential pages not only improve SEO but also help convert visitors into customers. At Clay Web Design, we specialize in building websites that combine design, functionality, and performance.

Looking to build your website?

Contact Clay Web Design

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Have an idea, a project, or just need some honest advice? Let's chat. We're here to listen, understand your goals, and help you build something truly great together.

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