When it comes to SEO, results speak louder than promises. At Clay Web Design, we’ve helped numerous startups and small businesses scale their online visibility—but this particular success story stands out.
In this blog, we’ll walk you through how we helped a small local business go from zero organic traffic to over 10,000 monthly visitors in just 90 days using our proven SEO and content marketing strategies.
Whether you're a startup or an established business, this step-by-step case study will show you what’s possible with the right approach. For more tips, check our blog.
1. Client Overview
The client was a local home services provider based in Delhi NCR. They had:
- A brand-new website.
- Zero traffic and online presence.
- No previous SEO or marketing activities.
- A small budget and tight 90-day growth goal.
Their objective was simple: Get leads from organic traffic.
2. SEO Audit & Keyword Strategy
Our first step was a complete technical SEO audit. We checked:
- Page speed and mobile responsiveness.
- Crawlability and indexing issues.
- URL structure, schema, and meta tags.
Keyword Research
We used Ubersuggest and Ahrefs to identify:
- Long-tail local keywords (e.g., “affordable pest control in Delhi”).
- Service-specific keywords (e.g., “termite control Delhi price”).
- Informational queries (e.g., “how to get rid of cockroaches naturally”).
Focus Keyword: "Pest control service in Delhi"
We built a keyword cluster to target various user intents—transactional and informational—to boost reach.
3. Mobile-First Website Redesign
The original website wasn’t mobile-friendly. Given that 70%+ of local traffic comes from smartphones, we redesigned the site using a Mobile-First Design approach.
Improvements:
- Fast loading speed (under 2s)
- Click-to-call buttons on every page
- Responsive UI/UX
- SEO-optimized code and structure
We also added schema markup to highlight business info, reviews, and services to improve local SEO performance.
4. Content Creation Strategy
We created a content calendar with weekly blog topics centered around local and service-related queries.
Sample Blog Titles:
- 10 Signs You Need a Professional Pest Control Service
- Why Termite Control is Crucial for Delhi Homes
- DIY Pest Control vs Professional Services – Which is Better?
Each blog:
- Was 1000–1500+ words.
- Targeted long-tail keywords.
- Included FAQs and internal links.
- Was optimized using on-page SEO best practices.
These helped capture hyper-local traffic.
5. Local SEO Boost
We claimed and optimized their Google Business Profile:
- Added accurate NAP (Name, Address, Phone).
- Uploaded photos, FAQs, and services.
- Collected 30+ 5-star Google reviews in 90 days.
We also listed the business in 20+ high-authority local directories (Justdial, Sulekha, IndiaMart).
6. Backlink Building & Outreach
Backlinks helped build authority fast. We earned links by:
- Publishing guest posts on local news and blogs.
- Partnering with local influencers for testimonials. See our blog on testimonials.
- Submitting press releases after crossing 5K visitors.
We earned 20+ quality backlinks in 90 days.
7. Results After 90 Days
Here’s what we achieved in just three months:
Metric | Day 1 | Day 90 |
---|---|---|
Monthly Organic Traffic | 0 | 10,432 |
Target Keywords Ranked | 0 | 72 in Top 10 |
Google Business Reviews | 2 | 34 |
Organic Leads Generated | 0 | 118+ |
Tools Used: Google Analytics, GSC, Ahrefs, SEMrush
FAQs
How long does it take for SEO to show results?
A: It usually takes 3–6 months. But with the right strategy and consistency, significant growth is possible in even 90 days.
Is SEO suitable for small businesses?
A: Absolutely. SEO helps level the playing field and brings long-term ROI compared to paid ads. See our blog on local competition.
What if I don’t have a blog yet?
A: That’s fine. We help businesses set up a content strategy and blog structure from scratch. Learn more in our tools guide.