If your website is getting buried beneath competitors in Google search results, you’re not alone. Many businesses struggle with low online visibility—even after investing in digital marketing. At Clay Web Design, we’ve perfected a strategy that has consistently helped our clients 3x their online visibility within a few months.
In this blog, we’re pulling back the curtain and revealing the exact strategy we use to amplify visibility, boost search rankings, and drive real traffic. If you're ready to grow, read on. For more tips, check our blog.
1. We Start With Keyword Intelligence, Not Guesswork
Most agencies jump into content without understanding what your audience is actually searching for. Not us.
Our Process:- We use Ahrefs, Google Keyword Planner, and SEMrush to identify high-volume, low-competition keywords.
- We prioritize long-tail, buyer-intent keywords like “affordable website design company in Delhi” or “best mobile app developers for startups”.
- Then we build keyword clusters around services, location, and industry-specific phrases.
Example: Instead of targeting “web design,” we target “web design services for real estate companies in Delhi”.
This ensures we reach qualified traffic that actually converts. Learn more about keyword strategy in our case study.
2. Content That Wins – Not Just Ranks
Most SEO content is fluff. Our content team creates value-driven blogs and landing pages that Google loves and users trust.
What We Do Differently:- Topic Clustering: We plan content around core themes (ex: Website Development → Landing Pages, UI/UX Design, SEO Tools).
- Value-First Writing: Our blogs answer real user questions and provide actionable insights.
- Internal Linking Strategy: Every post links to related blogs and core service pages to keep users engaged and reduce bounce rate.
Example:
For a client offering CRM software, we published blogs like:
Each blog was 1200+ words, optimized for semantic keywords, and included structured FAQs.
3. Technical SEO + Mobile-First Design = Unstoppable Performance
Google has moved to mobile-first indexing, which means your site’s mobile performance directly affects your rankings. That’s why we ensure every project meets:
- Lightning-fast load speeds (under 2.5 seconds)
- Responsive layouts for all screen sizes
- Clean URL structures and schema markup
- Optimized images with alt tags and compression
Plus, our on-page SEO checklist includes:
- Focus keyword in first 100 words
- 1–1.5% keyword density
- Proper H1, H2 structure
- Descriptive meta titles and slugs
- Alt-text on all images
We use tools like Google Search Console, PageSpeed Insights, and Screaming Frog to ensure every technical box is checked. For more on mobile optimization, see our Mobile-First Design blog.
Bonus: Strategic Backlink Building
Search engines value authority—and backlinks build it.
Our Formula for Link Building:- Outreach to local blogs and industry partners
- Guest posting on relevant websites
- Submitting to local directories like Justdial, Sulekha, IndiaMart
- Encouraging mentions through press releases and case studies
We don’t buy links. We earn them organically through value-rich content and partnerships. See our blog on testimonials for more on building trust.
Results: What 3X Visibility Looks Like
Across multiple industries—retail, hospitality, IT, and real estate—we’ve delivered:
Metric | Before Clay Web Design | After 90 Days |
---|---|---|
Avg. Monthly Traffic | 3,000 | 9,500+ |
Organic Keywords Ranked | 35 | 120+ |
Avg. Google Position | #21 | #7 |
Website Conversions | 10–15/month | 45–60/month |
These are real results driven by a repeatable process, not random hacks. For more real-world examples, see our case studies.
FAQs
Is this strategy only for big companies?
A: Not at all. In fact, it’s built for small to mid-sized businesses that want big-league results without a big-league budget. See our small business case study.
How long before I see results?
A: Typically, clients see improvements within the first 30–45 days, with major gains around the 90-day mark. For more, read our blog on outranking competitors.
Can Clay Web Design implement this strategy for me?
A: Absolutely. This is what we do every day. We’ll tailor the strategy to your industry, goals, and location. Contact us for a free consultation.